Anita Dongre Grassroot brings a variety of new products with varying styles and manufacturing techniques regarding women fashion wear in India. From subtle hand-woven cotton tops to vibrantly embroidered A-line midi dresses, Grassroot has a plethora of styles and colours to suit everyone’s unique taste. The intricate hand embroidery of the apparels by Grassroot is outsourced to various regions of the country. Each culturally-rich region of our country creates a unique design and pattern that could be identified and traced back to its origin. Mastery of such age-old crafts takes decades of practice and patience, which reflects beautifully in the apparels that are designed by Grassroot. The label works with traditional rural artisans to create products that maintain the integrity of traditional handicrafts while keeping up with contemporary fashion trends.